Global Impact on Consumer Lifestyles - COVID-19 Consumer Survey Insights - Week 2

Global Impact on Consumer Lifestyles - COVID-19 Consumer Survey Insights - Week 2

Published: April 2020
Publisher: GlobalData
Product ref: 316299
Pages: 23
Format: PDF
Delivery: By product vendor

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Summary

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It analyses consumer lifestyles by category, geography, and demographic during week 2 of GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey.

Consumer lifestyles are changing during the pandemic and are influencing product preferences and consumption habits across a range of specific categories. Consumers' day-to-day activities such as exercising, cooking, and socializing are being impacted and there are opportunities for brands to help consumers adapt to the "new normal.

Scope

• Consumers have less opportunity and motivation to maintain their fitness routines. At-home workouts are gaining momentum but obstacles remain.
• There has been a steep drop in at-home and particularly out-of-home socializing occasions. Many consumers are turning to social media for personal connection.
• Consumers are more frequently turning to online product reviews and video tutorials in order to learn more about product trends and usage.
• Grocery budgets are under close scrutiny and anxious consumers are gravitating to familiar brands. Shoppers are not yet fully embracing online shopping.
• Packaging safety is a concern as it presents a potential opportunity for the virus to spread. Sealed packs are more valued in drinks than food.

Reasons to Buy

• Understand the relevant consumer trends and attitudes in consumer lifestyles in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Related research categories

By sector: Consumer trends (in Trends)

By market: Global


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