Iceland's No Bull Burger: Success Case Study

Summary

Iceland's No Bull Burger: Success Case Study is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Iceland is a UK frozen food retailer that has developed a private label range in vegan products.

This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Iceland’s No Bull Burger is a plant-based burger designed to offer consumers a meat alternative without compromising on taste or texture. This study looks at the success of this innovation and what key take-outs brands and manufacturers should take from this launch for future product development.

Scope

• Demand for vegan products and plant-based alternatives is becoming key for all retailers.
• Iceland have subsequently invested further and increased the vegan range available to consumers.
• Brands and manufacturers will need to consider meat alternative options within their portfolios as well as developing technology and new plant-based ingredients.

Reasons to buy

• Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success.

Introduction
What?
Why?
Take-Outs
Appendix