Summary
The Malaysian confectionery sector is led by the sugar confectionery category in value terms in 2019, while chocolate category is forecast to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets is the leading channel in distribution of confectionery in the country. Mondelez International, Inc, Mars, Incorporated, and Nestle SA are the leading companies in the Malaysian confectionery sector. Flexible packaging is the most commonly used pack material in the sector. Kids & babies (aged 0-15 years) accounted for the highest consumption of confectionary products in the country.
This report on the confectionery sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2014-2024
• Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
• Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
• Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.
Scope
• Both per capita consumption and per capita expenditure of confectionery was higher in Malaysia than the regional level in 2019
• Per capita consumption of sugar confectionery was highest compared to the other categories in Malaysia. confectionery sector in 2019
• Hypermarkets & supermarkets is the leading distribution channel in the Malaysian confectionery sector
• Flexible packaging is the commonly used pack material in the Malaysian confectionery sector
• Kids & babies accounted for the leading share in the consumption of confectionery in Malaysia.
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.
• It also includes economic summary of the country along with labor market and demographic trends.
Reportscope
Executive summary
Part 1:Market Environment
Value and volume share of Malaysia in the global and Asia-Pacific markets
Growth analysis of Malaysia compared to other leading countries in the Asia-Pacific market
PCC and PCE of Malaysia compared to global and Asia-Pacific market
Part 2: Sector Deep Dive
Malaysia confectionery sector snapshot
Market size analysis
Demand for premium products
Cross-category comparison -value growth analysis and category winners and losers
Cross-category comparison -volume growth analysis and category winners and losers
Part 3: Category DeepDive
Per capita consumption analysis by category
Market size analysis-category: chocolate
Segment-level analysis (in value terms) -chocolate
Segment-level analysis (in volume terms) -chocolate
Market size analysis-category: gum
Segment-level analysis (in value terms) -gum
Segment-level analysis (in volume terms) -gum
Market size analysis-category: sugar confectionery
Segment-level analysis (in value terms) -sugar confectionery
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value and volume share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Degree of consolidation/fragmentation by category
Part 6: Health & Wellness Analysis
Health & wellness analysis by category
Health & wellness analysis by product attributes
Health & wellness analysis by consumer benefits
Cross category comparison-products with H&W Vs. non H&W claims
Part 7: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 8: City DeepDive
Market size analysis of top four cities
Part 9: Consumergraphics
Demographic analysis
Part 10: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Malaysia risk index (GCRI) 2019
Malaysia risk analysis -compared to global and Asia-Pacific markets
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Fastest-growing segments (value), 2019
Cross-category comparison -by value (2014-2024)
Cross-category comparison -by volume (2014-2024)
Per capita consumption (by category), Malaysia compared to Asia-Pacific and global levels (in units), 2019
Chocolate -value analysis by segment, 2014-2024
Chocolate -volume analysis by segment, 2014-2024
Gum -value analysis by segment, 2014-2024
Gum -volume analysis by segment, 2014-2024
Sugar confectionery -value analysis by segment, 2014-2024
Sugar confectionery -volume analysis by segment, 2014-2024
Change in distribution share, 2014-2019
Top five companies share by brand (in value and volume terms) in the confectionery sector, 2019
Brand shares of top five companies (in value and volumeterms) by category, 2019
Category comparison-with H&W and non-H&W claims, 2014-2024
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2014-2024
Per capita expenditure (US$), 2014-2024
Confectionery sales distribution in Malaysia -by category (RM million), 2019
Brand share (in value and volume terms) in the confectionery sector, 2019
Brand share (in value and volume terms) in the confectionery sector, by category, 2019
List of Figures
Value and volume share of Malaysia in the global and Asia-Pacific confectionery sector, 2019-2024
Malaysia compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison -Malaysia, Asia-Pacific, and global, 2014-2024
PCE comparison -Malaysia, Asia-Pacific, and global, 2014-2024
Market size and growth analysis by value and volume, confectionery sector, 2014-2024
Extent to which consumers are trading up in the confectionery sector
Cross-category comparison -value growth analysis and category winners and losers
Cross-category comparison -volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, chocolate category, 2014-2024
Market size and growth analysis by value and volume, gum category, 2014-2024
Market size and growth analysis by value and volume, sugar confectionery category, 2014-2024
Share of key distribution channels (in value terms)-confectionery, 2019
Key distribution channel share by category (in value terms), 2019
Leading companies (in value and volume terms) in the confectionery sector, 2019
Category-wise consolidation/fragmentation (in value terms) -confectionery , 2019
Prominence of Health & Wellness claims by category, US$ million, 2019-2024
Contribution of health & wellness by product attributes, US$ million, 2019-2024
Contribution of health & wellness by consumer benefits, US$ million, 2019-2024
Key pack materials in the Malaysian confectionerysector,percentage share of pack units, 2019
Annual growth rate by key pack material, 2014-2024