Mondelez International - Coronavirus (COVID-19) Company Impact

Mondelez International - Coronavirus (COVID-19) Company Impact

Published: April 2020
Publisher: GlobalData
Product ref: 316173
Pages: 11
Format: PDF
Delivery: By product vendor

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Mondelez International: Coronavirus (COVID-19) Company Impact reports key findings as of April 14, 2020 based on market analysis and brand diversification by industry and geography.

Mondelez International's sales looks vulnerable due to the impact of the novel coronavirus in major economies. However, its sector focus, strong brand image, and decision to strengthen its online channels will help the company to recover well. In addition, expansion strategies in less-affected markets will be required to minimize overall loss of brand sales.


• Mondelez International's focus on staples is likely to reduce the impact of the disease on its overall revenue.
• Mondelez's food business is likely to face significant difficulty during the pandemic.
• Diversification in Mondelez International's food business will help overcome losses in indulgent categories.

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• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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