Opportunities in Western Europe Confectionery Sector

Opportunities in Western Europe Confectionery Sector

Published: August 2020
Publisher: GlobalData
Product ref: 318054
Pages: 139
Format: PDF
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Western Europe held a value share of 27.4% in the global confectionery sector in 2019. It was valued at US$52,920.2 million and is expected to reach US$59,075.1 million by 2024, registering a CAGR of 2.2%. Based on the relative performance of countries on multiple metrics, the Netherlands, Belgium, Spain, and Austria were shortlisted as high-potential countries, primarily due to the large confectionery sector size, projected high-value growth rates, and projected rising per capita value growth levels. The top five companies in the Western Europe confectionery sector accounted for a share of 49.7% in 2019, of which Mondelez International, Inc held a share of 15.2%, with presence in all categories. It was followed by Mars, Incorporated, Ferrero, Nestle SA and Perfetti Van Melle SpA which accounted for shares of 12.2%, 10.1%, 7.2% and 4.9%, respectively. Private labels held a value share of 9.7% in 2019. In the Western Europe region, confectionery products with health & wellness (H&W) attributes accounted for 14.5% of overall sales in 2019, lower than the global share of 16.3% during the same year. Hypermarkets & Supermarkets was the most popular channel for the distribution of confectionery products in the Western Europe region, accounting for 51.5% of overall sales in 2019. Flexible packaging was the most used pack material in the Western Europe confectionery sector, accounting for 75.9% in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe confectionery sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.


This report brings together multiple data sources to provide a comprehensive overview of the Western Europe confectionery sector, analyzing data from 19 countries in the region. It includes analysis on the following -
• Market Environment: Includes sector size, market size, and growth analysis by category
• High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various confectionery categories across high-potential countries in the Western Europe region. It also provides risk-reward analysis of four countries across the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
• Success Stories: Provides some of the most compelling confectionery manufacturers, brands, products, and marketing campaigns in the Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
• Competitive Environment: Provides an overview of leading companies in the Western Europe region, besides analyzing growth of private label in the region
• Distribution Analysis: Provides analysis on the leading distribution channels in Western Europe confectionery sector in 2019. It covers five distribution channels: hypermarkets & supermarkets, convenience stores, food & drink specialists, vending machines, cash & carries & warehouse clubs, and ‘others’ , which includes , “Dollar Stores”, variety stores & general merchandise retailers, department stores, drug stores & pharmacies, eRetailers and other retailers
• Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack kg) of confectionery
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe confectionery sector

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

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