Opportunities in Western Europe Savory Snacks Sector

Opportunities in Western Europe Savory Snacks Sector

Published: September 2020
Publisher: GlobalData
Product ref: 318166
Pages: 146
Format: PDF
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The global savory snacks sector was valued at US$1,44,720.6 million in 2019 and is expected to grow at a CAGR of 4% during 2019-2024. In 2019, Western Europe’s savory snacks sector was valued at US$20,649.8 million and is expected to reach US$23,923.7 million by 2024, registering a CAGR of 3% during 2019-2024. Based on the relative performance of countries on multiple metrics, France, The Netherlands, Sweden, and the UK were shortlisted as high-potential countries, primarily due to the large savory snacks sector size, projected high-value growth rates, and projected rising per capita value growth levels. Western Europe’s savory snacks sector was fairly fragmented in 2019, with the top five companies accounting for a 36.6% share. Of this, Pepsico held a share of 17.6%, with presence in all categories except ethnic/traditional snacks and meat snacks. Pepsico was followed by Intersnack Group GmbH & Co. KG and The Kellogg Company, which accounted for shares of 11.5% and 3.1%, respectively. Private labels held a 19.7% value share of overall sales in 2019. In 2019, health & wellness (H&W)-attributed products accounted for a 14.2% value share of the overall savory snacks sector in Western Europe, higher than the global share of 13.6%. Hypermarkets & supermarkets was the leading distribution channel in Western Europe’s savory snacks sector in 2019. Flexible packaging was the most widely used pack material in 2019, accounting for a 97.3% share.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Savory Snacks industry. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.


This report brings together multiple data sources to provide a comprehensive overview of Western Europe Savory Snacks sector, analyzing data from 19 countries in the region. It includes analysis on the following -
• Market Environment: Includes sector size, market size, and growth analysis by category.
• High-potential Countries’ Analysis: Indicates changing share of value consumption in the various Savory Snacks by category across high-potential countries in Western Europe region. It also provides Risk-Reward analysis of 4 countries across Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries.
• Success Stories: Provides some of the most compelling savory snacks manufacturers, brands, products, and marketing campaigns in Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
• Competitive Environment: Provides an overview of leading companies in Western Europe region, besides analyzing the growth of private label in the region.
• Health & Wellness Analysis*: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall savory snacks sector during 2014-2024. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of savory snacks sector in 2019. It also covers the market share of leading companies offering savory snacks products with health and wellness attributes in the same year.
• Distribution Analysis: Provides analysis on the leading distribution channels in Western Europe savory snacks sector in 2019. It covers various distribution channels — hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, “Dollar stores”, variety stores & general merchandise retailers, and others which includes cash & carries and warehouse clubs, department stores, Vending machines, and other retailers.
• Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of savory snacks.
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe savory snacks sector.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

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Related research categories

By sector: Snack foods

By market: Europe

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