Packaging Seize+Adapt Concept - Wider Opportunities for a Reusable and Refillable Gable-Top Carton

Packaging Seize+Adapt Concept - Wider Opportunities for a Reusable and Refillable Gable-Top Carton

Published: July 2019
Publisher: GlobalData
Product ref: 312021
Pages: 15
Format: PDF
Delivery: By product vendor

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Summary

"Packaging Seize+Adapt Concept - Wider Opportunities for a Reusable and Refillable Gable-Top Carton" uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in France by Un Air D'Ici for its Juste Bio Green Morning cornflakes, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a reusable and refillable gable-top carton, and considers how the format could cross over into other categories.

Scope

• Discusses key features and packaging benefits of Juste Bio Green Morning cornflakes' gable-top carton.
• Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.
• Explores how this convenient pack format could be applied to other product categories.

Reasons to buy

• Use GlobalData's Packaging Seize+Adapt Concept series to inspire packaging innovation.
• Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
• Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.



Companies MentionedUn Air D'Ici

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By sector: Packaging


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