Processed Meat and Seafood in Germany

Except for the rather small category of meat substitutes, processed meat and seafood in Germany continued to be characterised by high levels of maturity and saturation, giving all players present only very limited opportunities for growth. Processed meat in particular was increasingly seen as unhealthy, and even those who were not among the growing number of vegetarians and vegans in Germany tended to try to reduce their meat consumption. Similarly, processed seafood recorded a marginal decline...

Euromonitor International's Processed Meat and Seafood in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the Processed Meat and Seafood market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

PROCESSED MEAT AND SEAFOOD IN GERMANY
Euromonitor International
November 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 2 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2012-2017
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2012-2017
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2012-2017
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2012-2017
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022
Unilever Deutschland GmbH in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 1 Unilever Deutschland GmbH: Key Facts
Summary 2 Unilever Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 Unilever Deutschland GmbH: Competitive Position 2017
Executive Summary
Further Growth of Packaged Food in Germany Towards the End of the Review Period
Good Economic Development and High Consumer Confidence Boost Sales
Very Competitive Situation Within Packaged Food in Germany
Modern Grocery Retailers Dominating; Strong Growth in Convenience Stores
Further Growth at Constant 2017 Prices Is Expected Over the Forecast Period
Key Trends and Developments
Increasing Pace of Changing Attitudes and Behaviour Regarding Cooking
Germans Increasingly Prepared To Pay Higher Prices for Quality Products
Strong Trend Towards Regional Products As the New Focus Is on Sustainability
Internet Retailing at the Brink of A Breakthrough in Packaged Food in Germany
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 21 Sales of Packaged Food by Category: Volume 2012-2017
Table 22 Sales of Packaged Food by Category: Value 2012-2017
Table 23 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 24 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 25 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 26 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 28 Penetration of Private Label by Category: % Value 2012-2017
Table 29 Distribution of Packaged Food by Format: % Value 2012-2017
Table 30 Distribution of Packaged Food by Format and Category: % Value 2017
Table 31 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 32 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
Summary 4 Research Sources