Summary
The Romanian ice cream sector is expected to grow from RON1.2 billion (US$297.6 million) in 2018 to RON1.8 billion (US$471.3 million) by 2023, at a CAGR of 9.1%. In volume terms, the sector is expected to grow from 40.8 million kg in 2018 to 54.2 million kg by 2023, registering a CAGR of 5.8%. Convenience stores was the largest distribution channel in the Romanian ice cream sector. Unilever, Froneri International Limited and TOP GEL PROD SRL. are the top three companies in the Romanian ice cream sector. Flexible packaging is the most commonly used pack material in the Romanian ice cream sector, followed by rigid plastics and paper & board.
This Country Profile report on the Ice cream sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2013-2023
• Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
• Leading players: Market share of companies and private labels in value terms in 2018
• Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers
• Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton - folding, sleeve, bag, shrink wrap.
Scope
• The per capita consumption of ice cream was higher in Romania compared to the global level but was lower than the regional level in 2018
• The ‘impulse ice cream - single-serve’ category was the largest category in both value and volume terms in 2018
• Convenience stores was the leading distribution channel in the Romanian ice cream sector
• Unilever, Froneri International Limited and TOP GEL PROD SRL. are the top companies in the Romanian ice cream sector in 2018
• Flexible packaging is the most commonly used pack material in the Romanian ice cream sector
• Older consumers (55+ years) account for the leading share in the consumption of ice cream in Romania
Reasons to buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Report scope
Executive summary
Romania in the global and regional context
Romania in the global and Eastern Europe ice cream sector
Romania compared to other leading countries in the Eastern Europe
Per capita consumption and expenditure - Romania compared to the Eastern Europe and global levels
Sector analysis - Ice Cream
Country snapshot - ice cream sector in Romania
Value and volume analysis - ice cream sector in Romania
Degree of trading up/down in the Romanian ice cream sector
Cross-category comparison - value and growth rate
Change in category share by value
Cross-category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: artisanal ice cream
Category analysis: impulse ice cream - single serve
Segment analysis (in value terms): impulse ice cream - single serve
Segment analysis (in volume terms): impulse ice cream - single serve
Category analysis: take-home and bulk ice cream
Segment analysis (in value terms): take-home and bulk ice cream
Segment analysis (in volume terms): take-home and bulk ice cream
Distribution analysis
Distribution channel share analysis: ice cream
Distribution channel share analysis by category
Competitive landscape
Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Appendix
List of Tables
Country snapshot - leading value and volume categories
Cross-category comparison - by value (2013-2023)
Cross-category comparison - by volume (2013-2023)
Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in kg), 2018
Impulse ice cream - single serve - value analysis by segment, 2013-2023
Impulse ice cream - single-serve - volume analysis by segment, 2013-2023
Take-home and bulk ice cream - value analysis by segment, 2013-2023
Take-home and bulk ice cream - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Ice cream sales distribution in Romania - by category, 2018
Brand share (in value and volume terms) in the ice cream sector, 2018
Brand share (in value and volume terms) in the ice cream sector by category, 2018
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
List of Figures
Value and volume share of Romania in the global and Eastern Europe ice cream sector, 2018-2023
Romania compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Romania, Eastern Europe, and global, 2013-2023
PCE comparison - Romania, Eastern Europe, and global, 2013-2023
Market size and growth analysis by value and volume, ice cream sector, 2013-2023
Extent to which consumers are trading up or down in the ice cream sector
Cross-category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross-category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, artisanal ice cream category, 2013-2023
Market size and growth analysis by value and volume, impulse ice cream - single serve category, 2013-2023
Market size and growth analysis by value and volume, take-home and bulk ice cream category, 2013-2023
Share of key distribution channels (in value terms) - ice cream, 2018
Key distribution channel share by category (in value terms), 2018
Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
Category-wise consolidation/fragmentation (in value terms) - ice cream, 2018
Key pack materials in the Romanian ice cream sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Romanian ice cream sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Romanian ice cream sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Romanian ice cream sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
