Savory Snacks in the United States (US), 2020 - Top Growth Opportunities

Savory Snacks in the United States (US), 2020 - Top Growth Opportunities

Published: December 2020
Publisher: GlobalData
Product ref: 320184
Pages: 74
Format: PDF
Delivery: By product vendor

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Top Growth Opportunities for Savory Snacks in US provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snack producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snack markets in the US through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Savory Snacks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Savory Snacks in the US provides an overview of the Savory Snack market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snack producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

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• Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
• A study of market value and volumes over 2014-2019 for US supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2024 period
• White space analysis, to pinpoint attractive spaces in the market and the key actions to take
• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
• Examples of international and regional product innovation targeting key consumer needs


• The US savory snacks sector ranked twentieth on the GlobalData Opportunity Score and was valued at US$38,391.6 million in 2019
• The US savory snacks sector ranked first in terms of per capita expenditure in US dollar terms in 2019, among the world’s top eight savory snacks markets. The per capita expenditure in the US savory snacks sector grew at a CAGR of 3.3% over 2014-2019.
• The overall savory snacks sector in the US grew from US$31,395.8 million in 2014 to US$38,391.6 million in 2019, registering a CAGR of 4.1% during 2014-2019. Further, the sector is expected to grow at a CAGR of 3.2% during 2019-2024 and reach US$44,880.1 million by 2024.

Reasons to Buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of the US Savoury Snack consumers.
• This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savoury Snacks sector.
• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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Related research categories

By sector: Snack foods

By market: United States (in North America)

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