Market research: Serbia

26 reports found

Title

Date published

Price


Rice, Pasta and Noodles in Serbia

Rice, Pasta and Noodles in Serbia

Noodles performed strongly in current value growth terms in 2016, with sales increasing by 16%. This reflected growing consumer appreciation for the convenience and time-saving benefits of noodles pro...

November 2016

$990.00


Nelt Co doo in Packaged Food (Serbia)

Nelt Co doo in Packaged Food (Serbia)

Nelt Co’s main strategic goal is to maintain its position as one of the leading distributors of fmcgs not only in Serbia, but also in Southeast Europe. The company’s well-organised network of distribu...

November 2016

$150.00


Marbo Product doo in Packaged Food (Serbia)

Marbo Product doo in Packaged Food (Serbia)

The key strategic goal of Marbo is to maintain its leading position in savoury snacks in Serbia. To achieve this goal, it will continue to invest in launching new products and providing strong marketi...

November 2016

$150.00


Mlekara Sabac ad in Packaged Food (Serbia)

Mlekara Sabac ad in Packaged Food (Serbia)

The key strategic goals of Mlekara Sabac are to remain the leader in cheese in Serbia, while also increasing its value shares in other dairy categories. To realise these goals, the company will contin...

November 2016

$150.00


Processed Fruit and Vegetables in Serbia

Processed Fruit and Vegetables in Serbia

There were several new launches of organic processed fruit and vegetables products in Serbia in 2016. Many of these products were introduced by small manufacturers, but some also came from overall cat...

November 2016

$990.00


Processed Meat and Seafood in Serbia

Processed Meat and Seafood in Serbia

Competition between Neoplanta and Carnex, the top two manufacturers in processed meat and seafood, remained fierce in 2016. Third ranked player Matijevic doo also invested heavily in efforts to streng...

November 2016

$990.00


Packaged Food in Serbia

Packaged Food in Serbia

Growth in packaged food current value sales in Serbia in 2016 was slightly weaker than that recorded in 2015. This was mainly due to the cumulative effect of various austerity policies adopted by the ...

November 2016

$7150.00


Taktik doo in Packaged Food (Serbia)

Taktik doo in Packaged Food (Serbia)

Taktik doo specialises in the distribution of premium packaged food brands. One of the company’s main goals is to become the leading distributor of such brands in Serbia, or as its website states “Con...

November 2016

$150.00


Baked Goods in Serbia

Baked Goods in Serbia

Total per capita consumption of bread in Serbia fell from 101kg in 2007 to 82kg in 2016. While there were a number of factors behind this decline, the most influential was rising health awareness amon...

November 2016

$990.00


Bambi Banat ad in Packaged Food (Serbia)

Bambi Banat ad in Packaged Food (Serbia)

Bambi Banat’s main strategic goals are to remain Serbia’s most recognisable biscuits producer and to reinforce its position in chocolate confectionery. To achieve these goals, it is expected that the ...

November 2016

$150.00


Breakfast Cereals in Serbia

Breakfast Cereals in Serbia

Improvements in distribution helped oatmeal products to gain popularity within hot cereals in Serbia towards the end of the review period. However, many consumers remained unaware of the existence of ...

November 2016

$990.00


Sauces, Dressings and Condiments in Serbia

Sauces, Dressings and Condiments in Serbia

There were more than a dozen notable new launches seen within Serbian sauces, dressings and condiments in 2016. Most of them were in chilli sauces, which shows that chilli sauces is still fairly under...

October 2016

$990.00


Ready Meals in Serbia

Ready Meals in Serbia

Many new launches were observed within ready meals in the second part of 2015 and in 2016. This clearly indicated that there is increasing demand for convenient meal solutions that can be consumed qui...

October 2016

$990.00


Soup in Serbia

Soup in Serbia

Manufacturers focused on alternative ways of attracting new consumers and keeping the existing ones. Some of these tactics included marketing support for existing brands and improving distribution net...

October 2016

$990.00


Spreads in Serbia

Spreads in Serbia

Nut and seed based spreads products were not at all popular at the beginning of the review period and were very difficult to find. In fact, only the largest modern retailing outlets offered these prod...

October 2016

$990.00


Baby Food in Serbia

Baby Food in Serbia

Special baby milk formula continued growing strongly in 2016 as a result of better awareness about these products amongst Serbian consumers. The products in question also saw improved distribution in ...

September 2016

$990.00


Other Dairy in Serbia

Other Dairy in Serbia

There was but one new launch within other dairy in Serbia in 2016 and the launch had an insignificant impact on sales of overall other dairy. Manufacturers were obviously focused on other things such ...

September 2016

$990.00


Drinking Milk Products in Serbia

Drinking Milk Products in Serbia

In 2016 all private label lines within fresh milk were discontinued. As a result, value share of private label brands in overall drinking milk products significantly declined. Private label lines were...

September 2016

$990.00


Yoghurt and Sour Milk Products in Serbia

Yoghurt and Sour Milk Products in Serbia

Serbian consumers became much more aware of the Greek type of plain yoghurt in 2016. This was a result of many new such products launches that were observed towards the end of the review period and es...

September 2016

$990.00


Cheese in Serbia

Cheese in Serbia

There were very few new product launches observed in 2016, but smaller cheese categories and more “exotic” products such as Brie, Parmesan and Gorgonzola became much more readily available to a wider ...

September 2016

$990.00


Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

Sweet biscuits continued to dominate the category in 2016, with a 92% share of retail value sales. This was mostly due to the long-standing popularity of Bambi Plazma (plain biscuits), which is one of...

August 2016

$990.00


Sugar Confectionery in Serbia

Sugar Confectionery in Serbia

Numerous new product launches were observed in sugar confectionery in 2016. Most of the new offerings came from the leading producer, Pionir, but some were introduced by leer-known manufacturers looki...

August 2016

$990.00


Savoury Snacks in Serbia

Savoury Snacks in Serbia

The offer of tortilla chips was very narrow in Serbia up to 2016, when two new brands entered the market to increase the number of available brands to six. Tortilla chips continued to gain popularity ...

August 2016

$990.00


Ice Cream and Frozen Desserts in Serbia

Ice Cream and Frozen Desserts in Serbia

Frozen yoghurt was not available in Serbia before 2014. However, it has been growing quickly ever since as more and more consumers became aware of its existence. Frozen yoghurt continued to see double...

August 2016

$990.00


Gum in Serbia

Gum in Serbia

There were very few new product launches in gum in Serbia in 2015 and 2016. The leading manufacturer, William Wrigley Jr, appeared satisfied with its level of domination in the category; therefore, it...

August 2016

$990.00


Serbia and Montenegro - ISA Country Report

Serbia and Montenegro - ISA Country Report

This report contains detailed forecasts and analysis for Serbia and Montenegro, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis....

May 2016

$99.00


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