Success Case Study: Akagi Sof' - A simple innovation that has made a big impact on Japan's ice cream market

Success Case Study: Akagi Sof' - A simple innovation that has made a big impact on Japan's ice cream market

Published: July 2018
Publisher: GlobalData
Product ref: 298632
Pages: 20
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $995.00

Don't worry. No payment is taken yet


"Success Case Study: Akagi Sof'", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Akagi Sof' soft ice cream innovation in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Akagi Sof' is an ice cream innovation inspired by soft ice cream from an ice cream specialty shop, and is described as the head of a soft ice cream, pre-packaged in a cup, rather than a traditional cone or cornet. The ice cream generated instant appeal among Japanese consumers, with 8 million cups sold within one month of launch.


• Japanese consumers show high interest in new ice cream products. Akagi Sof' is a simple soft ice cream yet has strong appeal as it offers high versatility; for example, being able to customize it with toppings, or use it as a dip.
• Impactful, and unusual, marketing has helped to encourage consumers to try the ice cream innovation.
• Simplicity in product development, such as a simple concept, simple ingredients, or simple product design, can create an impactful product innovation.

Reasons to buy

• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies Mentioned
Akagi Nyugyo

Price: $995.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 736

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Ice cream, NPD and innovation, Case studies (in Trends)

By market: Japan (in Asia)

Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.

How do you want to be contacted?

Phone callback (one working day)

For enhanced security, please complete the following sum:

2 + 7 =

Forgot your password?