Success Case Study: Swiggy Food Delivery - A disruptive food-tech start-up that has revolutionized the food delivery space in India

Success Case Study: Swiggy Food Delivery - A disruptive food-tech start-up that has revolutionized the food delivery space in India

Published: March 2019
Publisher: GlobalData
Product ref: 309893
Pages: 28
Format: PDF
Delivery: By product vendor

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Summary

In the four years since its inception, Swiggy has expanded to 60 Indian cities with a network of 55,000 restaurant partners and a fleet of over 120,000 delivery drivers. Despite fierce competition and high operating costs, it registered strong growth in operating revenues and order volumes through FY 2018. The company raised about $1.45 billion in funds through 2018, making it one of the most valuable food tech start-ups in the country.

Swiggy, a food-tech startup, has emerged as one of the top companies in the highly competitive Indian hyperlocal food-delivery market.

Scope

• Swiggy identified an underserved need for convenient and more personalized food-delivery services among net-savvy urban Indians.
• The company adopted a data-driven and customer-centric approach to executing orders in a timely and dependable manner.
• Swiggy has gained a strong following through its constant commitment to refining its user experience and develop innovative service offerings to fulfill various consumer needs.
• There is strong demand for hyperlocal services that offer convenience and time savings to consumers with consistent quality and reliability.
• Food delivery services need to shift focus from customer acquisition to customer retention.

Reasons to buy

• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.



Companies Mentioned
Bundl Technologies
Swiggy
Zomato
Dazo
SpoonJoy
and Yumist
TinyOwl
Foodpanda
UberEATS
Kint.io
48East
Accel Partners
SAIF Partners
Norwest Venture Partners (NVP)
RB Investments
NVP
Naspers
Tencent
Hillhouse
Bessemer Venture Partners
Meituan-Dianping
DST Global
Coatue
Facebook
Instagram
Twitter
YouTube

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Related research categories

By sector: Case studies (in Trends)

By market: India (in Asia), India (in BRICM)


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