The Baby Food Sector in Argentina, 2018

The Baby Food Sector in Argentina, 2018

Published: June 2018
Publisher: GlobalData
Product ref: 296380
Pages: 106
Format: PDF
Delivery: By product vendor

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"The Baby Food Sector in Argentina, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Argentina market.

Rampant inflation in recent years has dampened volume growth, leading to contractions in 2015 and 2016, although 2017 saw a return to a low level of expansion. By 2017 the market was worth ARS4.7 billion (US$284 million), equivalent to 11,352 tons. Per capita consumption per baby aged 0-3 remains low, at 5.2kg in 2017, although it has grown by 10% since 2011. Exports of milks & cereals have fallen from a peak in 2014, but remain significant at nearly 20,000 tons in 2016. Exports of all other baby food are minimal. In recent years, large supermarkets and hypermarkets have gained ground, although a significant proportion of milks (42%) continue to be sold via pharmacies.

What else does this report offer?
• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.


• Real growth in 2017 is expected to rise to 2.8%, unemployment to fall slightly, and inflation, although still very high, to stand at a lower level of 26%.
• Manufacturers are not allowed to donate free samples of baby milk to mothers or hospitals, and there are restrictions on the advertising of infant formulae.
• Argentine consumers have traditionally had a negative attitude to processed foods, which are seen as less healthy than freshly prepared meals. This assumption is also applied to commercially prepared baby foods
• Although there have been no appreciable shifts in breastfeeding rates, the proportion of sales accounted for by first- and second-stage milks has fallen as a result of the increasing popularity of growing-up milks.
• cereals now account for 10.7% of retail sales of all baby food, double the proportion they held in 2011. However, sales in volume have risen less quickly than either baby milks or baby meals.
• GlobalData estimates that two-thirds of sales consist of sweet products, compared with one-third for savory products. The current small size of the market means that product choice is relatively limited. Savory meals typically consist of meat or chicken plus vegetables, and sweet meals of a single fruit (apple, pear, banana, etc.) or mixed fruits.

Reasons to buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.

Companies Mentioned
Nutricia-Bagó (Danone)
Mead Johnson Nutrition Argentina SA
Nestlé Argentina SA
NutriBaby SA

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Related research categories

By sector: Baby/Children's food

By market: Argentina (in South America)

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