The Baby Food Sector in Denmark, 2018

The Baby Food Sector in Denmark, 2018

Published: November 2018
Publisher: GlobalData
Product ref: 298774
Pages: 115
Format: PDF
Delivery: By product vendor

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"The Baby Food Sector in Denmark, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Danish market.

Per capita consumption of commercial baby food in Denmark is low, particularly in the case of baby meals, reflecting a continuing allegiance to traditional methods of feeding. Consumer perception that ready-prepared meals are unhealthy has traditionally held back demand, although manufacturers have responded to this issue by reducing levels of added sugar and salt in their recipes, or removing them entirely. Baby Food market value is expected to rise by 41.8% in current terms over the forecast period. In real terms, market value in 2023 is likely to be 26.6% higher than in 2017.

What else does this report offer?
• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.


• First-stage milks accounted for approximately a third of sales in 2017 in both volume and value terms. Growing up milks have witnessed strong growth in recent years and now account for 10% of volume sales, although the growth rate has fallen somewhat in the past few years.
• Special formulae sales, which embrace both the first-stage and follow on sectors, account for 5.4% of volumes and 6.5% of value. The specialist formulae available in pharmacies is also generally sold in cans.
• The past few years have seen a huge surge of interest in demand for wet meals, driven by twin trends towards organic foods and pouches. Baby meal has been by far the best performer in the baby food sector.
• The majority of cereals on sale are packed in 200-250g boxes, although there are also some larger pack sizes 300 and 400g on sale. Also, there are several ready-made cereals on sale: Ella’s Kitchen cereals are packed in 150g pouches.
• Danish mothers continue to follow medical advice and give their babies and infants water to drink.
• Sales of baby food are dominated by the grocery sector. Some specialist dietary lines, principally milks, are marketed through the pharmacy sector, although standard milks are not permitted to be sold via the pharmacy channel.

Reasons to buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.

Companies Mentioned
Semper AB
Nestlé Danmark A/S
Arla Foods amba

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Related research categories

By sector: Baby/Children's food

By market: Denmark (in Europe)

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