The Baby Food Sector in Norway, 2018

The Baby Food Sector in Norway, 2018

Published: October 2018
Publisher: GlobalData
Product ref: 298093
Pages: 120
Format: PDF
Delivery: By product vendor

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Price: $3275.00

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"The Baby Food Sector in Norway, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Norwegian market.

Norway is an affluent country with a very high standard of living, which means that commercial baby food is affordable to all. The Norwegians' taste in food is typically Scandinavian, with high consumption of fish and dairy products. Potatoes are important and bread is often made with rye. Milk, sour cream, and cheese are consumed in abundance. All categories of baby food have seen both value and volume growth since 2011, despite a sharp fall in the number of births. The milks, meals, and cereals categories are forecast to develop well. However, the cereals and drinks categories will both face rising competition from meals.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.


• Rising demand for organic products has boosted the value of the baby food sector.
• In value terms, wet meals dominate accounting for 61% of overall baby food sales, with the high proportion of organic variants in this category raising prices.
• Savoury meals are by far the largest segment within wet meals and historically tended to increase share at the expense of sweet varieties.
• The milks category continues to grow, despite a very high incidence of breastfeeding in Norway, and a decline in the number of live births. Dehydrated baby milks are still the dominant option on sale.

Reasons to buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.

Companies Mentioned
A/S Nestlé Norge
Ella's Kitchen (Hain Celestial)
Semper (Hero)

Price: $3275.00

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Related research categories

By sector: Baby/Children's food

By market: Norway (in Europe)

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