Toblerone company market research

1 report found

Title

Date published

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Failure Case Study: Toblerone - Responding to the downsizing

Failure Case Study: Toblerone - Responding to the downsizing disaster

Chocolate brand Toblerone faced widespread UK consumer criticism and ridicule when it downsized and redesigned its signature product in 2017 as a cost-control measure. This negativity persisted, leadi...

September 2018

$995.00


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