Top Growth Opportunities: Bakery & Cereals in Indonesia

Top Growth Opportunities: Bakery & Cereals in Indonesia

Published: July 2018
Publisher: GlobalData
Product ref: 298777
Pages: 113
Format: PDF
Delivery: By product vendor

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Top Growth Opportunities for Bakery & Cereals in Indonesia provides an overview of the Bakery & Cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereals producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Indonesia through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
• Key consumer demographic groups driving consumption within Indonesian market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
• A study of market value and volumes over 2011-2016 for Indonesia supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
• White space analysis, to pinpoint attractive spaces in the market and the key actions to take
• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
• Examples of international and Filipino-specific product innovation targeting key consumer needs.


• The sector’s positive performance reflects the country’s strong economic growth and the consequent high employment rate has increased the middle class population growth and its level of disposable income.
• This may foster a more positive, indulgent attitude among consumers when shopping for bakery and cereals, seeing them eventually opt for more premium offerings.
• However, consumers’ awareness about health issues may tone down the positive forecasts in the category, as consumers generally favor more selective and nutritious options when shopping.
• Indonesian consumers continue to associate Western goods with affluence and quality. Cereals and foreign bread all have an opportunity to benefit from this positive perception.
• This is further influenced by concerns around the quality of locally produced food.

Reasons to buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indonesian Bakery & Cereals consumers.
• This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals Food sector.
• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies Mentioned
Super Indo
Family Mart
Pt. Nippon Indosari Corpindo Tbk
Khong Guan Biscuit Factory (S) Pte Ltd
PT. Nissin Biscuit Indonesia
Campbell Soup Company
Mondelez International Inc
Cereal Partners Worldwide S.A.
PT Mayora Indah
PT. Sharon Bakery Bandung
Tudung Group
Orang Tua Group

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Related research categories

By sector: Bakery, Cereals (in Dried foods)

By market: Indonesia (in Asia)

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