Top Growth Opportunities: Confectionery in China

Top Growth Opportunities: Confectionery in China

Published: October 2017
Publisher: GlobalData
Product ref: 284513
Pages: 107
Format: PDF
Delivery: By product vendor

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Summary

"Top Growth Opportunities: Confectionery in China", provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in China through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
• Key consumer demographic groups driving consumption within Chinese market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
• A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
• White space analysis, to pinpoint attractive spaces in the market and the key actions to take
• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
• Examples of international and Chinese-specific product innovation targeting key consumer needs

Scope

• China is one of the largest confectionery markets globally with a value of over US$15.58bn. This, combined with its strong forecast growth of 8.6% CAGR over the 2016-2021 period.
• Contributing to this substantive growth is China’s burgeoning middle class. This segment of the population are increasingly urban and are developing western-leaning tastes. For many Chinese consumers confectionery products, especially cereal, are seen as healthy potential sources of Nutrients.
• Among the top ten countries, the per capita expenditure in China is the second lowest in US$ terms, higher only to Malaysia, in 2016. However, China is expected to remain the fastest growing country in terms of per capita expenditure during 2016-2021.

Reasons to buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese confectionery consumers.
• This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Price: $2995.00

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Related research categories

By sector: Confectionery

By market: China (in Asia), China (in BRICM)


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