Top Growth Opportunities: Confectionery in China

Top Growth Opportunities: Confectionery in China

Published: May 2018
Publisher: GlobalData
Product ref: 298660
Pages: 106
Format: PDF
Delivery: By product vendor

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Summary

Top Growth Opportunities for Confectionery in China provides an overview of the Confectionery food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery food markets in China through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Confectionery food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

• Key consumer demographic groups driving consumption within the China market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
• A study of market value and volumes over 2012-2017 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period
• White space analysis, to pinpoint attractive spaces in the market and the key actions to take
• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
• Examples of international and regional product innovation targeting key consumer needs.

Scope

• China has one of the lowest per capita expenditure in US$ terms in the global Confectionery sector.
• After a period of strong growth at a CAGR of 5.4% in US Dollar terms between 2012 and 2017, China's Confectionery market will grow even faster in the next five years to 2022, at a CAGR of 6.7%.
• Confectionery consumption is centered on younger consumers. Having grown up in the age of globalization and Western Influence, they have much more positive perceptions of Confectionery products, especially in regards to novel and unique features/flavors.
• Over 2012-2022, sugar confectionery will remain the highest value category but is forecasted to lose market share in the next 5 years. While both chocolate and Gum is forecasted to record growth in value growth in US$ over the same period and further expand their market share.

Reasons to buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of China 's Confectionery consumers.
• This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.



Companies Mentioned
China Resources Vanguard
Quik (Kuaike)
Mars
Mondelez
Nestle

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Related research categories

By sector: Confectionery

By market: China (in Asia), China (in BRICM)


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