Top Growth Opportunities: Confectionery in the Netherlands

Top Growth Opportunities: Confectionery in the Netherlands

Published: October 2017
Publisher: GlobalData
Product ref: 284945
Pages: 107
Format: PDF
Delivery: By product vendor

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Summary

"Top Growth Opportunities: Confectionery in the Netherlands", provides an overview of the confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The Netherlands is the largest confectionery market in terms of per capita expenditure (in US dollar terms). The per capita expenditure on confectionery products in US dollar terms grew slowly, by 2.0% CAGR in the last five years, owing to the weakening of the euro against the US dollar. However, it is expected to grow at a higher CAGR of 6.9% during 2016-2021.

Scope

•This growth during the forecast period is primarily attributed to high disposable incomes and quality consciousness of the working population, which propels them to spend on indulgent confectionery products as a way to relax after a hectic day.
•Furthermore, the majority of Dutch consumers are willing to spend more on confectionery products that are organic in origin and are labeled as ‘Fairtrade’.
•Consequently, the Dutch confectionery market offers strong opportunities and is clearly a long-term market.

Reasons to buy

•Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
•Identify the areas of growth and opportunities, which will aid effective marketing planning.
•The differing growth rates in regional product sales drive fundamental shifts in the market.
•This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
•Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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Related research categories

By sector: Confectionery

By market: Netherlands (in Europe)


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