Top Growth Opportunities: Dairy & Soy Food in Poland

Top Growth Opportunities: Dairy & Soy Food in Poland

Published: September 2018
Publisher: GlobalData
Product ref: 298781
Pages: 147
Format: PDF
Delivery: By product vendor

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Summary

Top Growth Opportunities for Dairy & Soy Food in Poland provides an overview of the Dairy & Soy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Dairy & Soy Food producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Dairy & Soy Food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Dairy & Soy Food markets in Poland through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Dairy & Soy Food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
• Key consumer demographic groups driving consumption within Polish market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
• A study of market value and volumes over 2011-2016 for Polish, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
• White space analysis, to pinpoint attractive spaces in the market and the key actions to take
• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
• Examples of international and Polish-specific product innovation targeting key consumer needs.

Scope

• Over 2017-2022, the Polish Dairy and Soyfood market will show a substantial growth across countries studied, at a CAGR of 7.0%.
• Top line performance in terms of volume and value of the Dairy and Soyfood market in Poland has been driven by the Cheese and milk categories, which together account for 70% of the market by volume.

Reasons to buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polish Dairy & Soy Food consumers.
• This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy Food sector.
• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.



Companies Mentioned
SM Mlekpol
Hochland AG
Sm Mlekovita
Danone Group. Zott Se & Co. Kg
Groupe Lactalis SA
Savencia SA
Sm Mlekovita
OSM Lowicz
Bakoma
OSM Piatnicy

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Related research categories

By sector: Dairy

By market: Poland (in Europe)


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