Top Growth Opportunities: Meat in China

Top Growth Opportunities: Meat in China

Published: May 2017
Publisher: GlobalData
Product ref: 277486
Format: PDF
Delivery: By product vendor

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Summary
"Top Growth Opportunities: Meat in China", identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
The report provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for meat market in China and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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- Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- The degree of influence that the 20 key consumer trends identified by GlobalData have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and China-specific product innovation targeting key consumer needs.
Scope
- China’s meat market saw a slow growth between 2011-2016, and is forecast to see this growth strengthen into 2021.
- China's economic growth has not permitted premiumization in the Meat sector. During 2011-2016 consumers in China had not traded up for Meat.
- Brand consolidation in the Chinese Meat market varies depending on the category. Frozen Meat is the most consolidated category.
- In general, the top domestic meat brands outperform their international counterparts in China.
Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Meat consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Price: $2995.00

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Related research categories

By sector: Meat, poultry

By market: China (in Asia), China (in BRICM)


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