Top Growth opportunities: Meat in Poland

Top Growth opportunities: Meat in Poland

Published: April 2017
Publisher: GlobalData
Product ref: 280809
Format: PDF
Delivery: By product vendor

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Original price: $2995.00

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Summary

"Top Growth opportunities: Meat in Poland", report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Poland through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
- Key consumer demographic groups driving consumption within the Polish market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Poland, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and Poland-specific product innovation targeting key consumer needs

Scope

- Poland is forecasted to recover to growth and presents a strong opportunity, with value growth driven by an upturn in per capita expenditure on meat
- Poland's Meat market showed strong volume growth between 2011-2016 and it is forecast to maintain a healthy growth but a slower pace during 2016-2021
- Ambient Meats, Cooked Meats- Packaged, and Cooked Meats- Counter will see the fastest US$ value growth over 2016-2021.This mirrors consumers’ real or perceived time-scarcity and the reflects the desire to cut down time spent on cooking
- Convenience Stores are responsible for over a tenth of Meat market value share. Polish consumers favor the channel’s easy availability and proximity to their home or work place.
- Overall, Polish Meat market is fragmented, with top 3 manufacturers accounting for a less than a tenth of the market

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland's Meat consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.

Original price: $2995.00

Price: $2545.75

Don't worry. No payment is taken yet

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Related research categories

By sector: Meat, poultry

By market: Poland (in Europe)


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