Top Growth opportunities: Meat in Portugal

Top Growth opportunities: Meat in Portugal

Published: April 2017
Publisher: GlobalData
Product ref: 280810
Format: PDF
Delivery: By product vendor

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Original price: $2995.00

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Summary

"Top Growth opportunities: Meat in Portugal", report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Portugal through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
- Key consumer demographic groups driving consumption within the Portugese market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Portugal, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and Portugal-specific product innovation targeting key consumer needs

Scope

- Portugal will recover from decline to see strong growth, fueled by a recovering economy, and will present a strong opportunity as consumers have increased spending power
- Portugal's Meat market contracted in value terms in the five years to 2016, but is forecast to demonstrate strong growth in the five years to 2021.
- Ambient Meat, Chilled Raw Packaged Meat (Whole Cuts) and Cooked Meats (Counter) will see the fastest US$ value growth between 2016 and 2021.
- Food & Drinks Specialists and Convenience Stores together account for almost the same retail landscape value share as Hypermarkets and Supermarkets. Portuguese consumers seek not only value and choice, but convenience also.
- The top 10 meat brands in Portugal control over a fifth of market value. Private label brands are growing well in the Portuguese meat sector, although the dominance of the top brands in value terms means they are still somewhat marginal.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Portugal's Meat consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.

Original price: $2995.00

Price: $2545.75

Don't worry. No payment is taken yet

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Related research categories

By sector: Meat, poultry

By market: Portugal (in Europe)


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