Top Growth Opportunities: Savory Snacks in China

Top Growth Opportunities: Savory Snacks in China

Published: October 2017
Publisher: GlobalData
Product ref: 285060
Pages: 120
Format: PDF
Delivery: By product vendor

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Original price: $2995.00

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Summary

"Top Growth Opportunities: Savory Snacks in China", provides an overview of the savory snacks food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for savory snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snack producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of savory snacks food markets in China through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snacks food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to:
• Key consumer demographic groups driving consumption within the China market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
• A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
• White space analysis, to pinpoint attractive spaces in the market and the key actions to take
• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
• Examples of international and regional product innovation targeting key consumer needs.

Scope

• China ranks as one of the smallest market in the global Savory Snacks sector in terms of per capita expenditure in US$ terms.
• After a period of strong growth at a CAGR of 7.9% in US Dollar terms between 2011 and 2016, the China's Savory Snacks market will grow even faster in the five years to 2021, at a CAGR of 11.5%.
• Savory Snack consumption is centered on younger consumers. Having grown up in the age of globalization and Western influence, they have much more positive perceptions of Savory snacks products, especially in regards to novel and unique features/flavors.
• Over 2016-2021, processed snacks will remain the highest value category, while potato chips is expected to record the fastest value growth in US$ over the same period.

Reasons to buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of China 's Savory snacks consumers.
• This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Original price: $2995.00

Price: $2545.75

Don't worry. No payment is taken yet

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Related research categories

By sector: Snack foods

By market: China (in Asia), China (in BRICM)


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