TrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions

TrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions

Published: October 2017
Publisher: GlobalData
Product ref: 286488
Pages: 48
Format: PDF
Delivery: By product vendor

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Price: $3450.00

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Summary

"TrendSights Analysis: Situational Complexity", is part of GlobalData's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.

Family, career, and life progression is becoming more complex and is defying conventional wisdom. Predictable shifts from one life-stage to the next are also less common in what represents a blurring of life-stages.

Scope

• Over two thirds of consumers agree that they are likely to buy products developed for their lifestyle.
• Almost a third of consumers disagree that they feel pressure to conform to traditional cultural and societal norms.
• Over half of consumers view themselves as being more liberal than the generation before them.

Reasons to buy

• Gain insight into the different routes through by which products can align with the Situational Complexity trend including examples of best-in-class innovation.
• Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
• Identify the innovation implications of Situational Complexity for your sector.

Price: $3450.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Consumer trends (in Trends)


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