800.COM, Inc., a leading online retailer of consumer electronics, movies and music, today launched a back-to-school promotion with Pizza Hut and America Online to bring new customers to the award-winning 800.COM Web site.

From July 23 through August 20, Pizza Hut customers purchasing The Big NewYorker Pizza will receive $30 in online cash that can be used in three $10 increments toward purchases at seven online retailers. 800.COM is the only participating online retailer in the consumer electronics, movies and music categories.

With purchases of The Big New Yorker Pizza, customers will receive premium certificates, each containing a unique personal identification number (PIN) enabling them to log on to a dedicated online site (AOL Keyword: Pizza Hut or www.aol.com/pizzahut), browse and buy merchandise by linking into featured retailers. The promotion will be supported with a multi-million dollar advertising campaign, including television, radio and print ads.

"Back-to-school is a key selling season, and this promotion brings 800.COM's unparalleled selection of top brand name consumer electronics, movie and music titles to a broad audience," said Tim Zuckert, 800.COM vice president, chief marketing officer. "Pizza Hut customers will not only get a great value at 800.COM, but they will also experience the ultimate in customer service, including toll-free access to trained product specialists, expert reviews, message boards and live, online customer support."

"In creating this promotion, we looked to bring together a group of retailers that were traditional as well as Internet-only to offer consumers a variety of online merchandise shopping options," said Rich Matteson, director national promotions, Pizza Hut.

Consumers interested in the promotion can go to 800.COM (www.800.com), AOL (www.aol.com) keyword: Pizza Hut or Pizza Hut (www.pizzahut.com) for additional details.

About 800.COM

800.COM is a leading online specialty retailer of consumer electronics, movies and music, offering customers a comprehensive selection of widely recognized brands and titles. To help customers make informed purchases, 800.COM provides in-depth product information and toll-free access to trained product specialists online or by phone. 800.COM was recently named the number-one online consumer electronics retailer by Forrester Research's PowerRankings(TM). According to BizRate, an Internet market research company, consumers consistently rate 800.COM among the top Web sites for customer satisfaction. 800.COM is based in Portland, Oregon. For more information about 800.COM, visit the company's award-winning Web site at www.800.com or AOL Keyword: 800.com.