, the premier provider of restaurant takeout and delivery online ordering services, today announced its latest innovation, ROSY, Restaurant Ordering System. The ROSY system is designed for multi-location restaurant groups, enabling consumers to place orders for takeout or delivery via the Internet. Key elements of ROSY's patented technology include a custom-designed ordering interface integrated into a restaurant's existing corporate website, hosting and maintenance of the order-enabled system, routing of food orders to appropriate restaurants, and management reports and measurement tools.

  • Restaurant Locations: ROSY's patented geo-location technology matches a consumer to the correct restaurant location. This technology also enables restaurants to effectively market new locations to its consumer base.

  • Improved Restaurant and Consumer Communication: ROSY removes barriers to communication, such as telephone busy signals or long "on-hold" periods. Consumers place an order and immediately receive email confirmation.

  • Order Dispatch: ROSY can transfer an order directly from the consumer's keyboard to the restaurant's point of sales system, decreasing the human assist rate and increasing the accuracy of orders.

  • Dynamic Menus: ROSY allows restaurants to efficiently display and update menu items and to effectively promote specials. Through ROSY, restaurants report average order size increases from 17-22%.

  • Consumer Loyalty and Satisfaction: ROSY allows restaurants to identify their most valued consumers and to effectively market to them. Personalization features such as "Welcome Back" messages and "Usual Orders" helps to build loyalty and frequency.
ROSY's patented technology provides a scalable, secure platform for delivering a variety of capabilities, including real-time order monitoring, integration into corporate POS systems, consumer order data collection and reporting, and geo-location based restaurant search supporting complex, real-world, delivery zones.

"'s years of experience in providing restaurant takeout and delivery ordering for the Internet has resulted in many technology advances that have led to the development of ROSY," said Steven Reiss, chief technology officer of "Multi-location restaurant groups are now able to quickly establish a scalable, easy-to-use Internet presence for takeout and delivery ordering, while maintaining their ever important, established brand."

About is the Internet's premiere provider of restaurant takeout and delivery services, powering the online ordering processes for restaurants across the United States. Over 1,500,000 registered members visit to order a prepared restaurant meal, to search for information on 400,000 restaurants across the country with the Dining Guide, and to shop for food-related items from select partners in the Marketplace. Investors in include Accel Partners, Tribune Ventures, Novell, Liberty Digital, Clear Channel, McDonald's Corp., Kraft Foods, TV Guide, and Blockbuster, Inc. can be found on the World Wide Web at and can also be contacted at 415/403-5200.