With annual wholesale revenues of approximately $17 billion, Calif.-based Advantage Sales and Marketing LLC is a national service provider to leading food and consumer products companies. Acting as a third party sales and marketing arm for over 3,000 manufacturers in the United States, Advantage professionals handle the sales and promotional needs of such leading brands as M&M Mars, Tropicana, and Lipton to major retailers, including Kroger, Safeway, Albertson's, and Wal-Mart. With the help of Comshare® Inc. (Nasdaq:CSRE), the leading provider of e-business software applications for management planning and control (MPC), Advantage Sales and Marketing's national, regional, and local brand managers will track and improve financial reporting anywhere, any time. Advantage chose Web-architected Comshare BudgetPLUS(TM) using the company's existing Microsoft SQL Server database to get the job done.