Agribuys has announced that Vijay Yajnik has joined the company as president and COO.

Marina Kotsianas, Agribuys' CEO and chairman, commented: "It is my great pleasure to welcome Vijay to Agribuys; he will be an integral member of our senior team, and I look forward to working very closely with him.

"Vijay brings extensive retail experience to Agribuys; he has a commanding grasp of the retail environment and e-commerce, a thorough understanding of the operating intricacies of IT and deep senior management experience."

Yajnik joins Agribuys from the WorldWide Retail Exchange (WWRE). Prior to that he was Group CIO at the Dairy Farm Group, a major Asian retailer headquartered in Hong Kong. He has held a variety of executive management positions at Kmart, California Federal Bank, Crocker National Bank and other financial institutions.

Yajnik expressed enthusiasm for the new challenge: "Agribuys is in a very exciting business space. I am pleased to be a part of it and I am looking forward to helping Agribuys realize its enormous business potential."

Peter Jueptner, chief commercial officer of WWRE, added, "I am delighted that Vijay has taken this senior role at the key technology solutions provider for the WWRE. His leadership at Agribuys will further our goal of providing valuable tools and services to our membership."