Indian food group Amul has launched a range of sundaes in a bid to target the premium ice cream customer. Launched under the Amul Sundae brand, the new range goes head-to-head with the Kwality Walls sundae line distributed by Unilever subsidiary HLL. The new range comprises blackcurrant, mango, chocolate and strawberry flavours. They retail at Rs 50 (US$1.02) for a 500-ml cup.