A&P Canada, a subsidiary of retailer Metro Inc, has launched its "Leave it Greener" campaign to boost environmental awareness among shoppers.

The marketing programme covers A&P, Dominion, Ultra Food & Drug, The Barn and Loeb stores.

Display cards will be positioned in aisles, highlighting eco-friendly products, with a "How we're helping…" message, in a bid to draw customers to eco-friendly initiatives such as products made with 100% recycled material.

"As a company, we are making a commitment to act responsibly towards the environment," said Serge Boulanger, vice-president, marketing, Metro Inc. "Through our Leave it Greener platform, we can help educate consumers about what they can do, so that they can adopt more eco-friendly behaviour."

To create environmental awareness around children, A&P Canada also launched a reusable bag contest for children in the spring.