US agribusiness giant Archer Daniels Midland has announced that it plans to launch its fat-fighting cooking oil in the US under the brand name Enova. Japanese consumer products company Kao Corporation introduced the product under a different name in Japan in 1999, where it has since become a bestseller. ADM formed a joint venture with Kao in 2001 and Enova is now manufactured in the US. ADM Kao plans to introduce the oil in the Atlanta and Chicago areas in January.