Arla Foods has launched milk powder brand Milex in Vietnam.

The Denmark-based dairy giant first flagged the launch back in May but said yesterday (6 November) that the brand had debuted in the cities of Ho Chi Minh City and Hanoi.

"We've got off to a good start. Considering that Milex is unknown in Vietnam, sales are going well and the product can be found in many stores: proof that the owners believe in us," said Claus Pedersen, head of Arla Foods Vietnam.

Arla Foods set up its business in Vietnam in May with the opening of offices in Ho Chi Minh City and Hanoi. Its local sales partner is America Trading.