Aroma - growing through acquisition

Aroma - growing through acquisition

Swedish confectionery company Aroma has acquired local peer Dals Konfektyr for an undisclosed sum.

Skarpnack-based Aroma has been making candy since 1921. Its products range from chocolate and coated nuts to jellies.

Bengtsfors-based Dals Konfektyr is a manufacturer and distributor of products such as chocolate, foam, toffee crisp and jellies under the brand name Dals.

Post-deal, Aroma will become Sweden's third-largest manufacturer of confectionery products with a turnover of SEK250m (US$26.4m). Employee numbers will increase to around 100.

Olle Björkenström, CEO of Aroma, said: "With the acquisition of Dals Konfektyr, our ambition is to become an even more efficient and better supplier of qualitative sweets for the various weight-weight concepts, both in Sweden and abroad. At the same time, we continue to develop organic, vegan and more natural products with lower sugar content in our various product areas."

Jörgen Johansson, the CEO of Dal Konfektyr, added: "We are three owners who have been running Dals Konfektyr for 25 years and it is really with safe hands that we now hand over the baton to Aroma as the new owner. With Aroma's focus on quality products and solid sales organisation, they are the right buyers to take over and develop the factory in Bengtsfors."