Planet Hollywood International is still recording significant operating losses, leaving its independent auditors PricewaterhouseCoopers to question its future. The restaurant group, which is partly owned by the famous film trio Sly Stallone, Arnold Schwarzenegger and Bruce Willis and enjoys a near cult following for its collections of popular film and rock star paraphernalia, scraped away from the threat of bankruptcy in 1999 and insists that it will do so again, undertaking a "concept revitalisation" strategy to increase sales.