Avondale head of sales Philip Conway (left), account manager Hannah Rodgers, Asdas purchasing manager Michael McCallion

Avondale head of sales Philip Conway (left), account manager Hannah Rodgers, Asda's purchasing manager Michael McCallion

UK-based Avondale Foods plans to create 60 jobs after winning a contract to supply Asda's own label range of salad products.

Located in Lurgan, Northern Ireland, Avondale will produce 20 lines of salads for the supermarket's nationwide network of stores, including Asda's Extra Special coleslaws, potato salads, side salads and salad meals, along with vegan products.   

The supply agreement builds on Avondale's existing partnership with Asda, which stocks the firm's range of Country Kitchen coleslaws and traditional vegetable broth. 

Avondale was founded by brothers Harry and Derek Geddis more than 50 years ago and employs 400 people. 

Philip Conway, head of sales, commented on the new contract: "We have a long working relationship with Asda and are delighted to secure this new business on a UK-wide level. The deal will mean a significant increase in turnover for us."

Michael McCallion, the purchasing manager for Asda Northern Ireland, said Avondale had become one of the supermarket's "most-trusted suppliers" since the retailer entered Northern Ireland 11 years ago.

"This new supply deal is testament to the team's continued focus on new product development and I have no doubt our customers will love the updated range," he added.