Organic baby food firm Plum Baby has named a former Unilever executive as CEO.

The UK firm has appointed Patrick Cairns, who spent 15 years at Unilever, most recently as European brand director for toiletries brand Lynx.

The appointment comes as UK-based investors Noble Fund Managers secures a "significant minority stake" in Plum.

Founder Susie Willis said the appointment of Cairns and the investment from Noble was a "step-change" for the company.

Willis said: "Patrick's experience of leading the development of strong brands and businesses - along with the investment from Noble - will allow us to realise our vision for Plum as a challenger brand with big ambitions. This is about growing-up and not standing still."

Plum Baby is forecast to generate sales of GBP5m this year.