Bakery supplier BakeMark UK launched filled Spicy Naans, in two varieties, into its Bon Vivant snacks range, creating a unique product to capitalise on the huge market for Indian foods, currently valued at £488m (US$858m) in retail with Indian snacks growing at 43% year on year.

The two varieties of Spicy Naans, Spicy Naan Vegetable and Chick Pea, containing crunchy vegetables and Spicy Naan Chicken Curry, containing chicken pieces with piquant, fresh tasting spices, are in a distinctive naan-style pastry case made with yoghurt. Representing a major opportunity for bakers and foodservice operators to benefit from consumer demand for snacks  'to go', the product is presented in a sleeve, which doubles as a device to hold the snack, making it the perfect portable take away.

"The introduction of Spicy Naans is a natural step for BakeMark UK, given the rapid growth of the Indian snacks market," said BakeMark UK's head of marketing, Kerrie Hampson. "In development trials with potential customers, the products have already been extremely well received.   They scored particularly well on the high ratio of filling to pastry, ease of availability and - above all - exceptional fresh and spicy taste."

"The key to keeping ahead of the field in the bakery snacks sector is differentiation through quality, value and innovation," Hampson said. "BakeMark UK matches successful NPD with monitoring and anticipating consumer trends - enabling our customers to maximise the potential. By working closely with bakery and foodservice customers to identify individual requirements, we supply cost-effective and targeted products that meet consumer needs and expectations."

Supplied frozen in cases of 30, Spicy Naans need baking for around 18 minutes and then keep in a hot cabinet for up to one hour.  Attractive presentation sleeves are included in each case, with eye catching tent cards available for point of sale.