David Beckham has launched his own range of frozen food products in an attempt to highlight the importance of "eating healthy".

The GO3 brand, with Omega 3 oils, is being stocked in Tesco stores and includes fish fingers, pasta, omelettes and chicken noodle pots.

Tesco won the initial exclusivity to sell 12 lines of the Beckham range nationwide but they will also be available at Wembley stadium as an alternative to the usual eating choices.

In addition to the food range, GO3 has introduced three food supplements; two of which contain Omega-3 and the third containing vitamins and minerals.

Neil Sanderson, managing director of GO3 said: "There is only one sportsman with as far reaching appeal across the world as David; he is able to talk to parents and children alike with the experience of a sportsman and father."

David Beckham added: "As a Dad I know how hard it is to get kids to eat the right things. GO3 is tasty food, kids can eat everyday but made healthier."

Launched in Tesco today (17 October), the products range in price from GBP1.29 (US$2.23) to GBP9.99.