BeeLine Shopper has enhanced its consumer information service for grocery shoppers by cross-referencing Information Resources Inc.'s 5 million UPC (barcode) database including both branded and private label products. Consumers can now scan virtually any grocery product that has been sold in America and be given an instant nutritional product recommendation for a comparable product or national brand sold at their favorite store that is on special, has an Internet coupon or better fits the consumers' nutritional profile .