Bel has launched the Laughing Cow Mini Cravings range in the UK

Bel has launched the Laughing Cow Mini Cravings range in the UK

Dairy group Bel has said it is catering to the growing demand for adult cheese snacks in the UK with the launch of a a range under its The Laughing Cow brand.

The Laughing Cow Mini Cravings - individually wrapped mini cubes of soft cheese - is launching in UK supermarket Asda on 16 March. It is available in three variants: Original, Cheese, and Herb.

Steve Gregory, Bel UK marketing director said: "As the UK's number one cheese triangle, we are constantly innovating and finding unique opportunities to expand our portfolio. We've listened to our consumers and are responding to their needs with a unique product that's bursting with flavour and can be enjoyed as an early evening bite - perfect for satisfying those after-work and pre-dinner cravings, but without ruining your appetite."
 
The Laughing Cow Mini Cravings  has an RSP of GBP2.00 (US$2.96) and is available in a range of three 125g packs.

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Bel UK is tapping into the fast-growing demand for adult cheese snacks with the launch of The Laughing Cow Mini Cravings – a first-to-market individually wrapped mini cubes of the popular soft cheese, set to bring excitement to the Cheese category and boost overall snack sales for retailers. 
    
Available exclusively to Asda and hitting shelves on 16th March, The Laughing Cow Mini Cravings (RRP £2.00) is available in a range of three 125g packs, each containing 24 mini cubes in a variety of mouth-watering flavours, and at 14 calories per cube. In addition to the Original flavour pack, the ‘cheese’ pack includes Cheddar, Blue Cheese and Smoked Cheese, whilst the ‘herb’ pack is made up of Ham & Herb, Garlic & Herb and Three Cheese mini cubes. 

Extensive research revealed that consumers are looking for new and convenient snack options which offer both ‘taste’ and ‘health’. With this insight The Laughing Cow Mini Cravings range has been specifically developed to meet this consumer need and sales opportunity, and is perfectly placed to accelerate growth by tapping into the current trend for lighter snacks to enjoy at evening time.

Steve Gregory, Bel UK Marketing Director, comments: “As the UK’s number one cheese triangle, we are constantly innovating and finding unique opportunities to expand our portfolio. There’s nothing else like it in the cheese aisle and we believe it will bring a fantastic opportunity for retailers to drive impulse purchases.

“We’ve listened to our consumers and are responding to their needs with a unique product that’s bursting with flavour and can be enjoyed as an early evening bite - perfect for satisfying those after-work and pre-dinner cravings, but without ruining your appetite”  

Supported by a strong marketing plan including TV, in-store, digital experiential and PR, the Original 125g pack has a confirmed listing with Waitrose for the 11th May. 

Original source: Bel Group