Bell expands in ready-to-eat salads

Bell expands in ready-to-eat salads

Swiss meat processor Bell Group is expanding in the produce sector through the acquisition of local convenience salad maker Eisberg Group.

Bell will complete the takeover Eisberg, which is headquartered in Dänikon, on 1 April. The deal is subject to competition approval and the financial details of the transaction have not been disclosed. 

Eisberg employs around 400 people and generates annual revenues of more than CHF55m (US$56.5m). Eisberg specialises in the production of fresh leaf salads and prepared salads. With production facilities in Switzerland, Poland, Hungary and Romania and a purchasing office in Spain, the group's customers include the food retail, foodservice and catering sectors. 

Following completion, Eisberg will merge with Bell unit Gastro Star to form an independent subsidiary, Hilcona. 

Bell said the acquisition will strengthen its convenience salads products. "In Switzerland, the acquisition will solve capacity bottlenecks. Internationally, the group will be able to exploit additional potential for growth through Hilcona's great expertise in the fresh convenience food sector," the company said. 

"For Eisberg, the sale to the Bell Group offers access to new sales channels and opens up new opportunities for growth," Bell added.