Varsity Group Inc. (NASDAQ: VSTY), a premier college marketing company, today announced the signing of a comprehensive marketing services agreement with Ben & Jerry's Homemade, Inc. Under this agreement, Varsity Group, the parent company of VarsityBooks.com and College Impact, will develop and implement a customized marketing program to promote Ben & Jerry's on college campuses this fall through its Scoop Truck Tour. The tour, scheduled to visit over 40 college campuses nationwide, will feature the non-profit organization, Habitat for Humanity. "Varsity Group's network of campus representatives is an effective way for Ben & Jerry's to reach the college market while expanding awareness of the issues that are of such importance to them," said Eric Kuhn, President and CEO of Varsity Group. Varsity Group will plan, organize, and execute all on-campus promotional events associated with Ben & Jerry's Scoop Truck Tour. Prior to the arrival on campus of the Scoop Trucks, Varsity Group will conduct a variety of marketing promotions, special events, and contests to promote the tie-in with Habitat for Humanity. This effort continues Ben & Jerry's longstanding commitment to serve the communities in which they have a presence. "Ben & Jerry's has long been a favorite late night snack of college students," said Peter Nolan, Promotions Manager for Ben & Jerry's. "Varsity Group's program allows us to bring our ice cream to tens of thousands of students while encouraging them to learn how to get involved with Habitat for Humanity on their campus." This agreement builds on marketing services agreements that Varsity Group recently reached with other companies, including AT&T Wireless (NYSE: AWE), Time Inc. (NYSE: TWX), and Staples.com (NASDAQ: SPLS).
USA: Ben & Jerry's Chooses Varsity Group To Reach College Campuses Across the Country
Get full access to all content, just $1 for 30 days

just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 21 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- The UK snack-bar market during Covid-19
- Where is UK snack-bar market headed?
- China becomes Nestle's problem child
- Will Danone 2021 predictions placate critics?
- Candle left burning on Danone trajectory
News
- Danone makes change at top amid investor pressure
- 'Pressure mounts over Danone executive selections'
- Danone moves to sell stake in Chinese dairy firm
- US investment firm Artisan renews Danone attack
- Maple Leaf takes action on plant-based brands
Market research
- Meal Kits (Prepared Meals) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Bangladesh In-depth PEST Insights
- Condiment Sauces (Seasonings, Dressings & Sauces) Market in Germany - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Soups in the United States
- Greece In-depth PESTLE Insights
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
