Minions cake launched by Bimbo Iberia

Minions cake launched by Bimbo Iberia

Grupo Bimbo is launching a Minions-themed cake range in Iberia. 

The line, which is being produced under licence, features the characters Kevin, Bob and Stuart from the film by Universal Pictures and Illumination Entertainment. 

The range will include a three-snack pack for EUR1.25 (US$1.34) and a single cake for EUR0.50.

Bimbo has launched a series of products in Spain this year. Last month, the Mexico-based bakery giant rolled out a line of flatbreads called Bimbo Flats

In September, Bimbo announced its Bony branded cake will return to the Spanish market after a social media campaign was launched this summer.

In April, Bimbo introduced spicy snacks brand Takis into the Spanish market. Takis is a brand on sale in the US and Mexico. Bimbo has launched two flavours in Spain: fuego and queso TNT.

A month earlier, Bimbo launched bagels under the Thomas brand in Spain.