The Grocery Manufacturers of America (GMA) and the Association of Sales & Marketing Companies (ASMC) stepped closer to a formal alliance between the two associations, with ASMC's Board of Directors voting today to become a subsidiary of GMA.

The agreement becomes final after ASMC's membership completes voting on December 31, 2000. The GMA Board of Directors approved the proposed business combination at a board meeting on November 15. ASMC will become a separate entity within GMA, retaining its name, board of directors, and dedicated staff. ASMC will be relocated to GMA's headquarters in Washington, DC in the first quarter of 2001.

"We believe our alliance with ASMC is a win-win situation for our respective memberships," said Robert E. Rich, Chairman of the GMA Board of Directors and President, Rich Products Corporation. "With our combined memberships of the leading consumer packaged goods manufacturers and sales and marketing companies, we have an excellent opportunity to reduce redundancies while strengthening our industry affairs work, combining best practices, and expanding our knowledge base."

"I am very enthusiastic about this opportunity to create a meaningful partnership with GMA," said Peter D. Singer, Chairman of the ASMC 2000 Board of Directors and President & CEO, Thomas, Large & Singer, Inc. "We will be able to speak with a unified voice on industry issues, enhance the communications necessary to make the supply chain even more efficient, streamline our industry committees and their work, and, importantly, create new opportunities to further enhance the efficiency and effectiveness of manufacturer/sales agency relationships."

 

GMA is the world's largest association of food, beverage and consumer product companies. With U.S. sales of more than $460 billion, GMA members employ more than 2.5 million workers in all 50 states. The organization applies legal, scientific and political expertise from its member companies to vital food, nutrition and public policy issues affecting the industry. Led by a board of 42 Chief Executive Officers, GMA speaks for food and consumer product manufacturers at the state, federal and international levels on legislative and regulatory issues. The association also leads efforts to increase productivity, efficiency and growth in the food, beverage and consumer products industry.