The performance of higher margin brands has boosted sales and earnings at Flowers Foods, the US firm said today (8 November).

The company posted a 7.7% rise in sales to US$475.2m during the three months until 6 October. Operating profit rose 22% to $34.5m.

Flowers Foods chairman and CEO George Deese said: "Our planned exit of lower margin businesses, such as contract production of snack cakes, has proven to be a good strategy as we use our production capacity for higher margin branded items."