The North Palm Beach, Florida-based food manufacturer and marketer Bravo! Foods Int has revealed plans to distribute and sell its five flavoured milks in all 300 BiLo supermarkets by the end of this month.

Bravo! holds the license from Warner Brothers to manufacture, promote and distribute Looney Tunes brand flavoured milks, and its CEO Roy Warren commented: "The reception we have received for our flavoured milk products from retail and service food operators is very encouraging.

"Our newly established broker-driven business model is proving very successful, as evidenced by yet another huge opportunity developed through our relationship with Pan American Food Brokers Inc."

Bravo! president and COO John McCormack added: "We are confident that our year end distribution goal of 50% penetration of supermarkets nationwide will be met."

BiLo, a division of the global food retailer and service operator Royal Ahold, also operates 139 Golden Gallon convenience stores in addition to its supermarkets in South Carolina, North Carolina, Georgia and Tennessee.