Beleaguered dairy giant Snow Brand Milk Products (SBMP) is embarking on an unusual move to win back consumer loyalty. Thousands of Japanese consumers have turned their back on the group after a mass food poisoning incident was traced to poor hygiene at a Snow Brand plant in the summer of 2000. And in January of this year a mislabelling scandal came to light at meat processing subsidiary Snow Brand Foods. Home delivery orders of the company's products have plummeted.